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Charles Bloomberg
Seoul, South Korea·charlesbloomberg@gmail.com·(621)799-5548·in/cbloomberg

SUMMARY

Passion for building inspiring consumer software companies through industry-leading tech, design, and execution. An experienced early-stage global executive with an economics degree from the University of Wisconsin Madison.

EXPERIENCE

CEO & Founder
KestrelAugust 2015 - Present, Seoul, South Korea
· Launched Kestrel, the leading AI-powered resume SaaS software, garnering trust from over 4,533,800 users globally.
· Founded Kestrel at the age of 22, and within a year, successfully globalized into South Korea, raising over $550,000 in capital fundraising
efforts and gaining recognition as South Korea's leading English resume company.
· Adapted to market by developing business models, resulting in the creation of advanced AI features to outcompete alternatives. Led
prototyping in Figma and a shared design system with the development team, and formulated zero-investment growth strategies that
led to an addition of 1,500,000 users in six months.
· Maintained a robust financial structure, supporting a company valuation of $45,000,000, with a dedicated team of 9 full-time
employees and an expanding user base.
· Devised and pursued strategic objectives that guide the company's decisions and propel it towards its goals. Assembled an advisory
board that has been instrumental in providing direction to corporate structure and strategic planning.
Marketing Analyst
KaplanMay 2016 - May 2017, La Crosse, WI

· Relied and implement Tableau dashboards to track 6 marketing KPIs. Used data to create reports circulated amongst leadership. Collaborated with marketing specialists to improve marketing strategies to maximize ROI such as introducing Facebook retargeting.

· Used SurveyMonkey to collect over 100 customer feedbacks used to conduct analysis, identify market trends, and calculate NPS. Used customer feedback data and optimization software to present and suggest website improvements to management.

· Managed mobile 2 PPC strategy efforts, using Google AdWords Editor and Marin, by teaching marketing specialists best practices to prepare for the behavioral shift towards increased reliance on mobile.

Web Developer
KaplanJanuary 2015 - January 2016, La Crosse, WI

· Executed website redesign of kaplancleantech.com using Expression Engine as a CMS while working with marketing and sales teams. Optimized 3 landing page variants using HTML, A/B testing software and customer feedback to increase leads for sales teams.

· Lead the developing SEO strategies monitoring campaigns using MOZ Analytics for a 500k budget. Maintained performance through site analysis, and new keyword research. Prepared analytics and ranking reports presented to management.

· Executed Google Analytics tracking campaigns to maximize the effectiveness of 5 email re-marketing initiatives deployed using Salesforce software. Used Salesforce Object Query Language, C, and Python to search for data for specific information.

· Contributed to Deck Writing, Channel Allocation, Budgeting, and more.

PROJECT

Early-Stage Startup ArchitectStartup Consultant · May 2016 - Present

· Mentored 3 global founders to bring well-executed MVPs to market through no-code and "ship-first" methodologies.

EDUCATION

Bachelor of Science in Economics with a Mathematics EmphasisUniversity of Wisconsin - Madison · 2014

SKILLS

Leadership: Speaking, Fundraising, Product Development, Communication, Partnerships, International Marketing

Fields of Interest: Early-Stage Fundraising, Global Entrepreneurship, Web Design, Growth

Front End: HTML, CSS, Bootstrap, Webflow

Design: Photoshop, Illustrator, Sketch